Websites for car dealerships

Dealership websites that move inventory.

Car buyers do most of their shopping online before they visit. Give them inventory that’s fast to search, vehicle pages they can trust, and a test drive or trade-in quote one tap away.

  • Live inventory search
  • Finance & trade-in forms
  • Test-drive booking
A sports car in a dimly lit showroom with other vehicles behind it

Car dealership website design

7 core pages · designed around your business

The job

A dealership site has three jobs.

  • Make the inventory easy

    Search by make, model, price, mileage and body type — on a phone, in seconds. Slow inventory sends buyers to the marketplaces.

  • Build trust in the car

    Real photos, history reports, inspection notes and a clear price. Buyers want to feel sure before they drive over.

  • Book the visit

    Test drive, finance pre-qualification or a trade-in value — each a short form, each a lead that knows what it wants.

The problem

Sound familiar?

Our inventory is always out of date.

Sold cars still listed, new arrivals missing, and a buyer who drove an hour for a car that left yesterday.

Marketplaces get the leads — and the fees.

Listing sites bring shoppers, but they charge for every lead and put you next to every other dealer in the region.

Leads come in without context.

“Is it still available?” — no name, no phone, no idea whether they’re financing or trading in.

What we build

Everything it needs. Nothing it doesn’t.

Inventory search that feels fast

Filters for make, model, year, price, mileage and body type, synced from your dealer management system or inventory feed.

Vehicle pages that sell

Full photo galleries, 360° or video walk-arounds, specs, features and history — everything a buyer checks before visiting.

Finance and trade-in

Payment calculators, finance pre-qualification and trade-in value requests that capture what your team needs to follow up.

Test drives and service

Book a test drive for a specific car, or a service appointment, in a few taps — routed to the right department.

Found by local buyers

Vehicle structured data, location pages and a tuned Business Profile, so you show up when people search nearby.

Trust at every step

History reports, warranties, certified pre-owned details and reviews — the reassurance that closes the gap between browsing and buying.

The blueprint

The pages that pull their weight.

Our starting sitemap — we adjust it to how your business actually runs before anything gets designed.

  1. Home

    Quick search, featured vehicles and current offers above the fold.

  2. Inventory

    New and used vehicles with fast filters, synced from your feed.

  3. Vehicle detail

    Gallery, specs, history, price and “book a test drive”.

  4. Finance

    Calculator and pre-qualification form.

  5. Trade-in

    A short form for a trade-in value.

  6. Service

    Service menu and appointment booking.

  7. About & visit us

    Team, hours, map and reviews.

Built for US dealers

Built to win buyers before the marketplaces do.

  • Clear pricing builds trust

    Buyers — and regulators — expect advertised prices to be clear about fees and conditions. We build vehicle pages that state prices plainly.

  • Google vehicle listings

    A clean inventory feed lets your cars appear in Google’s vehicle listings and local results, alongside the marketplaces.

  • Service keeps customers

    Online service booking brings buyers back after the sale — the relationship that sells their next car.

Let’s plan your dealership’s site in one call.

Tell us your inventory system and where leads come from today. We’ll show you the site that brings more of them to you directly.

How it works

From first call to live.

  • A straight conversation

    You tell us how customers find you today and what a good month looks like. No brief needed, no sales deck.

  • The blueprint

    We come back with the sitemap, the approach and a timeline — before a single pixel gets designed.

  • Design, words, build

    Custom design, copy written for your customers, and a fast mobile-first build with SEO set up from day one.

  • Launch, then grow

    We launch, connect Google, and stay on for updates, fixes and the SEO that keeps it climbing.

FAQ

Questions, answered.

How much does a car dealership website cost?
It depends on the inventory integration, number of locations and features like finance and service booking. We quote a fixed price after a short call, before anything starts.
Can inventory sync automatically?
In most cases, yes — from your dealer management system or an inventory feed, so sold cars disappear and new arrivals appear without manual work.
Can buyers apply for finance on the site?
We build payment calculators and pre-qualification forms, and can connect to finance tools your dealership already uses.
Can customers book service online?
Yes. A service menu and appointment booking can be part of the site, or connect to your existing scheduling system.
Will the site reduce our reliance on marketplaces?
It won’t replace them, but fast inventory, local SEO and Google vehicle listings mean more buyers come to you directly — with no lead fee.

Let’s build

Ready for a site that works as hard as you do?

Tell us about your business. We’ll come back with how we’d build it — the pages, the plan, the timeline.