Websites for boutiques
Boutique websites that sell like the shop floor.
Your shop has a feel — the curation, the lighting, the way you talk to customers. Your website should sell the same way, to people who can’t walk in today.
- Online store + local pickup
- Synced with your POS
- Found by shoppers nearby
Boutique and retail website design
7 core pages · custom-built, never a template
The job
A boutique site has three jobs.
Feel like your shop
Curation is what you sell. A template store with a logo swapped in makes you look like everyone else; your site should look like you.
Sell when the door is closed
Evenings, Sundays, customers in other cities. A fast, simple checkout turns browsing into orders while you sleep.
Bring people through the door
Hours, directions, what’s new this week, reserve-and-collect — the site is a shop window for the physical store too.
The problem
Sound familiar?
Our online store looks like a template.
Same theme as a thousand others, stock photography, and none of the personality customers love about the shop.
Stock never matches.
Something sells in store and is still “available” online — then comes the refund email and the apology.
Instagram likes don’t turn into sales.
People love the posts, then have to DM to ask price, size and whether it’s still available. Most never do.
What we build
Everything it needs. Nothing it doesn’t.
A store that feels like yours
Custom design on Shopify or a custom build, with collections, lookbooks and stories — not a theme with your logo on top.
Product photos that sell
Fast, zoomable galleries and on-model shots, sized for phones where most boutique shopping happens.
Checkout that converts
Cards, Apple Pay, Google Pay and buy-now-pay-later where it fits — in as few steps as possible.
Pickup and local delivery
Buy online, collect in store, or local delivery — with stock synced to your point-of-sale.
Found by shoppers nearby
Google Business Profile, local SEO and product listings that surface your stock when people search near you.
Sell from Instagram
Shoppable posts and a product catalogue connected to Instagram, so a like can become a sale in two taps.
The blueprint
The pages that pull their weight.
Our starting sitemap — we adjust it to how your business actually runs before anything gets designed.
Home
What’s new, your best collection and the feel of the shop, above the fold.
Shop
Collections and products with filters for size, colour and price.
Product
Photos, sizing, stock, reviews and a fast add-to-cart.
Lookbook / stories
Styled edits and the story behind what you stock.
Visit the shop
Hours, map, events and reserve-and-collect.
About
Who you are and why you curate what you do.
Shipping & returns
Clear policies that remove the last doubt before checkout.
Built for US boutiques
Built for shops that sell both ways.
Free Google product listings
Google shows products from local shops for free in Search and Shopping. A clean product feed puts your stock in front of people searching nearby.
Buy online, pick up in store
Pickup brings online shoppers through your door — where they often buy one more thing. Synced stock makes it reliable.
Accessibility
Online stores are frequent targets of ADA website claims. We build to WCAG 2.1 AA — keyboard-friendly checkout, proper contrast, labelled images.
Let’s plan your boutique’s site in one call.
Tell us what you sell and how you sell it today. We’ll show you the store that sells like your shop floor.
How it works
From first call to live.
A straight conversation
You tell us how customers find you today and what a good month looks like. No brief needed, no sales deck.
The blueprint
We come back with the sitemap, the approach and a timeline — before a single pixel gets designed.
Design, words, build
Custom design, copy written for your customers, and a fast mobile-first build with SEO set up from day one.
Launch, then grow
We launch, connect Google, and stay on for updates, fixes and the SEO that keeps it climbing.
FAQ
Questions, answered.
- How much does a boutique website cost?
- It depends on the number of products, whether you need POS sync, and how custom the design is. We quote a fixed price after a short call, before anything starts.
- Shopify or custom?
- For most boutiques, Shopify with a custom design is the right call — it handles stock, payments and POS well. We go custom when the shop needs something Shopify can’t do cleanly.
- Can online stock sync with our in-store POS?
- In most cases, yes — Shopify POS and several other systems sync inventory both ways, so something sold in store disappears online. We’ll confirm for your setup.
- Can customers buy directly from Instagram?
- Yes. We connect your product catalogue to Instagram so posts can be tagged with products that link straight to checkout.
- Can we manage the store ourselves?
- Yes. Adding products, running a sale or changing a collection takes minutes, and we train your team at launch.
Keep exploring
The site is the start. Here’s the rest.
- Explore
Web Development
How we build: custom design, fast performance, and content you can edit yourself.
- Explore
Marketing & SEO
A great site still needs finding. Google Ads, local SEO and the reporting to prove it.
- Explore
What does a website cost?
Our straight-talking guide to website pricing — what each tier actually buys.
- Explore
Websites by industry
Restaurants, law firms, schools and more — see what we build for each.
Let’s build
Ready for a site that works as hard as you do?
Tell us about your business. We’ll come back with how we’d build it — the pages, the plan, the timeline.