Wallpaper Twins, based in Minneapolis, Minnesota, is a leading wallpaper installation company and online retailer, offering a vast selection of wallpaper rolls and custom murals. Known for their precision, craftsmanship, and premium designs, Wallpaper Twins needed a digital platform that combined e-commerce functionality with service branding to serve both local installation clients and nationwide online shoppers.
Challenge
Their previous digital presence didn’t reflect their high-end offering or provide tools for customers to interactively visualize products. They required a website that:
Showcases their extensive wallpaper catalog with e-commerce capabilities.
Includes an interactive mural preview tool to help customers crop designs to their wall dimensions.
Offers A4 wallpaper samples to help buyers make informed purchasing decisions.
Highlights their professional installation services in the Minneapolis area to convert local leads.
Solution
bearhouse designed and developed a custom WordPress + WooCommerce e-commerce site for Wallpaper Twins, blending high-performance retail functionality with service branding:
Extensive Product Catalog: A clean, filterable shop interface displaying wallpaper rolls, murals, and design collections.
Mural Preview Tool: An innovative feature allowing users to crop and preview murals based on their exact wall dimensions.
Sample Ordering System: Integrated ordering for A4-sized samples to boost buyer confidence before full purchases.
Optimized Service Pages: Clear local SEO-driven sections for Minneapolis installation services.
Mobile-Friendly Design: Seamless shopping and service browsing experience across all devices.
Impact
Boosted Online Sales: Online purchases grew significantly within the first quarter, driven by the interactive shopping experience.
Higher Customer Engagement: The mural cropping tool and sample ordering increased user time on site and reduced purchase hesitation.
Stronger Local Presence: SEO targeting “Minneapolis wallpaper installation” improved local lead generation for their installation services.
Dual Functionality Success: Successfully merged e-commerce with service branding, positioning Wallpaper Twins as both a retailer and installer in the wallpaper niche.
This project exemplifies bearhouse’s expertise in building hybrid websites that blend e-commerce, interactive tools, and local service branding—helping Wallpaper Twins expand from a local service into a growing online retailer with a national reach.