The TAMAM Project, based at the American University of Beirut, is a pioneering initiative dedicated to educational reform and school improvement across the Arab world. Their previous website was outdated, difficult to navigate, and failed to reflect the credibility and impact of their work. They needed a modern digital platform to effectively showcase their research, publications, and resources to educators, policymakers, and academic institutions across the region.

bearhouse stepped in to reimagine and redevelop TAMAM’s website from the ground up. Our goal was to create a visually engaging, professional, and easy-to-navigate platform that aligns with TAMAM’s academic identity while improving usability for their diverse audience.

We began by addressing key challenges: simplifying a complex content structure, improving accessibility to hundreds of publications and resources, and optimizing for both English and Arabic audiences. Our team implemented custom post types and to organize research publications, events, and updates in a structured, easy-to-manage format.

Additionally, we focused on SEO optimization, targeting keywords related to educational reform and school improvement to boost visibility and organic reach. The fully responsive design ensures seamless access across all devices, while WCAG-compliant accessibility features make the site inclusive for all users.

The result: TAMAM now has a modern, high-performing website that not only strengthens their online presence but also supports their mission by making research and resources easily accessible. Within three months of launch, the website saw a 65% increase in traffic, a 40% boost in resource downloads, and improved regional reach through multilingual functionality. TAMAM’s team can now independently manage their content, reducing reliance on developers and streamlining workflows.

This project is a testament to how bearhouse combines strategic design, technical expertise, and performance-driven development to empower organizations with digital tools that drive measurable impact.